Guardian Cares for Malaysian Men in its Latest Initiatives

Celebrating Father's Day this 20th June has given every Malaysian dad an opportunity to cheer as Guardian, the renowned Malaysian Pharmacy, Health and Beauty retail chain has initiated it's first ever exciting Men's Event "Are You Men Enough", by allowing all Malaysian men to learn the importance of personal care in healthy lifestyle enhancement, and at the same time discover inner wellness with well-known products at an affordable price during the 12-day campaigns, at the One Utama's Ground Floor @ Highstreet.



Officiating the event today at One Utama Highstreet, Chief Operating Officer of Guardian, Miss Loi Liang Tok(pic above, third from right), voiced, "We strongly believe Guardian being the authority of Healthy and Beauty in the country; it is our responsibility to serve our male customers by creating awareness and promoting the importance of attaining better quality of life by maintaining a healthy lifestyle through personal grooming, sports and exercise". Also present at the launch were, Miss Soon Ai Lan (pic above,far left) , Guardian's General Manager of Merchandising; Mr. Ricky Soon(pic above, far right), Guardian's General Manager Operations; Mr. Sim Kian Kong(pic above, second from left), Nivea's Customer Development Director of Malaysia, Loo Lee Lee(pic above, second from right), P&G's Group Manager, Customer Business Development of Malaysia and 3R TV Hosts Rafidah, Celine and Kartini.

In conjunction with its launch, themed "Are You Men Enough" as well as the timely FIFA World Cup 2010, Guardian has also organized its first Futsal event at Padang in One Utama Shopping Centre, where 30 teams comprise of 7 players each team, were gathered to participate Guardian Futsal tournament. The winning team will be crowned as Guardian's First Men's Futsal Champion and walk away with a grand trophy, cash and prizes, worth up to RM8,000. A total of RM15,000 worth prizes to be given away to the Champion, First and Second runner's up teams.

Showcasing its 10 renowned brands at the One Utama's Highstreet til 13th of June, 2010, namely, Gillete, Nivea, Adidas, AXE, Men's Biore, Gatsby, L'Oreal Men's Expert, Nugeno Men, Panadol and Schick, these brands will feature their latest grooming men's products at the concourse area of the shopping mall, allowing customer's to try the latest range products, while enjoying promotional price offerings. Latest issue of Masculin and Men's Health magazines were also available at a discounted price throughtout the promotions.